OUR
VALUES
OUR
VALUES
VALUES
Our mission: Guiding our Ambitions, Strategy and Goals
As the market has evolved over the past 20 years, so has our company. But one thing remains constant - our commitment to offering well-crafted fashion for all women.
Achieving this mission depends on strong partnerships - with our manufacturers and our customers. When our partners succeed, we succeed in our core mission: creating sought-after, high-quality fashion.
Our designers are dedicated to crafting pieces that balance trend and longevity - designed to be worn and loved season after season. We recognize that being part of the fashion industry has an impact on both people and the planet, and we take that responsibility seriously.
We acknowledge that fashion, by nature, is not sustainable. However, we believe that change is essential.
That’s why we are committed to making meaningful improvements throughout our entire value chain. Today, our role goes beyond delivering high-quality fashion - we have a responsibility to increase transparency and make better choices across sourcing, production, transportation, and packaging.
OUR
COMMITMENTS
OUR
COMMITMENTS
COMMITMENTS
Our business is safely secured on a foundation of compliance. We must make sure that both we and our suppliers live up to international legislation and requirements. We do annual updates and risk assessments to evolve and keep track of our development.
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POLICIES
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POLICIES
POLICIES
Our Code of Conduct is a tool for cooperation, collaboration, and dialogue about improving systems and production methods to lower our impact. Oor continuous improvement of an ethical business will benefit all parties – both economic and social.
QUALITY
FABRIC CHOISES
QUALITY
FABRIC CHOISES
FABRIC CHOISES
Choosing the right fabrics and qualities are essential to us - this is where our designs come to life, and this is one of the most important aspects in securing a long lifecycle for our garments.
MATERIAL
STRATEGY
MATERIAL
STRATEGY
STRATEGY
The materials we use are a big part of our total environmental impact. Acknowledging this, we have set goals to minimize the impact of our raw materials as much as possible, without affecting the good quality and design you already know and love.
CAREGUIDE
CAREGUIDE
The way we treat our products has a impact on their environmental footprint and durability. We aim to reduce our impact while preserving our products for as long as possible. Therefore, we should also extend its life and usage phase as much as we can.
OUR
PARTNERSHIPS
OUR
PARTNERSHIPS
PARTNERSHIPS
We believe partnership and cooperation are key to making a positive difference for both humans and environment. This is why we participate and take part in the following initiatives: