Soya Group A/S

Soya Group brings together four distinct fashion brands – Soyaconcept, Wasabiconcept, Leveté Room and Blanche – each shaped by its own identity and perspective. United by a shared purpose, we design clothes that fit real women and real lives.

Founded in 2002 in Sønderborg by Thomas Viller, Soya Group A/S has grown into an international fashion company with a strong foundation and a long-term mindset. Behind the brands is a dedicated team working closely across design, sourcing and partnerships – with a shared focus on quality, fit and relevance.

We believe in creating fashion that makes everyday dressing easier and more intuitive. Styles that feel right to wear, and a way of working built on experience, collaboration and a continuous ambition to improve.