Fashion tailored to every distinct woman and style

Our trio of brands – Soyaconcept, Wasabiconcept, and Leveté Room – cater to three diverse audiences, each with its own unique and individual style. These brands blend elegance, playfulness, an femininity, crafted with attention to details and high-quality fabrics.

As the market shift, we adapt. Our approach is open-minded and curious, and always ready to explore new initiatives.

Creating lasting fashion and styles we can be proud of is key to us. For us, fashion is more than fleeting trends; it’s about timeless styles and building a collection of high-quality pieces that can last years.

The challenges and expectations faced by the fashion industry, including us, have grown, but we meet these with determinations, conscious of our impact. - because we have a deep concern for the influence our business has on our planet and the people and the wildlife on it.

We aim to make your shopping experience straightforward and informative. Our web shops provide detailed information on each product, including composition, special features, sizing, and care instructions. We believe in the power of transparency and are committed to sharing insights about our operations, our daily work, and our products.


Explore our three distinct brands and immerse yourself in their unique worlds, designed to embrace all women.

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Soya Group A/S traces its history back to 2002 when the first brand was established. Since then, the business has expanded and is now an international fashion company spread across many markets

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