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fashion tailored to every distinct woman and style
We don’t chase trends – we design for real life. For women who want to feel at ease in themselves. With reliable fits, thoughtful comfort, and collections that follow the rhythm of the year, we create prices and pieces you return to.
Our trio of brands - Soyaconcept, Wasabiconcept, and Leveté Room - caters to distinct audiences, each with its own unique style. From elegance to playfulness and femininity, our collections are crafted with attention to detail and carefully selected fabrics.
As the market evolves, so do we. With an open-minded and curious approach, we continuously explore new opportunities and initiatives.
Creating fashion, we can be proud of is at the heart of what we do. It’s about timeless style and building a collection of well-crafted pieces designed to be worn and loved for years.
We strive to make your shopping experience seamless and informative. Our webshops provide detailed insights into each product, including composition, special features, sizing, and care instructions. Transparency is key, and we are committed to openly sharing our journey, our processes, and the craftsmanship behind our collections.
OUR HISTORY
Soya Group A/S traces its history back to 2002 when the first brand was established. Since then, the business has expanded and is now an international fashion house spread across many markets.
Founded in 2002, Soya Group A/S has grown from a bold vision into an international fashion house. We take pride in our Danish heritage, which remains the cornerstone of our identity and guides our approach to creating accessible, well-crafted fashion.
Our journey has been marked by significant milestones. In 2009, we were honored with our third Gazelle Award, recognizing our strong and consistent business growth. Our expansion continued in 2017 with the launch of Leveté Room, a brand that seamlessly aligned with our philosophy and enriched our portfolio. This addition marked our evolution into a dynamic and diverse fashion group.
Celebrating two decades of fashion and innovation, 2022 marked our 20th anniversary - a reflection of our commitment to quality and design. In 2023, we introduced Wasabiconcept, our latest brand designed to celebrate and cater to curvy women, further strengthening our position as a versatile fashion house.
Today, Soya Group A/S stands as a testament to more than 20 years of dedication to fashion and craftsmanship. Our three brands - Soyaconcept, Leveté Room, and Wasabiconcept - each offer distinct styles while remaining united by our core values and Danish roots.
We honor our legacy by staying committed to timeless fashion, quality, and responsible practices. Our journey is not just about creating clothes - it’s about empowering women through style, confidence, and thoughtful design.