Founded in 2002, Soya Group A/S has grown from a bold vision into an international fashion house. We take pride in our Danish heritage, which remains the cornerstone of our identity and guides our approach to creating accessible, well-crafted fashion.

Our journey has been marked by significant milestones. In 2009, we were honored with our third Gazelle Award, recognizing our strong and consistent business growth. Our expansion continued in 2017 with the launch of Leveté Room, a brand that seamlessly aligned with our philosophy and enriched our portfolio. This addition marked our evolution into a dynamic and diverse fashion group.

Celebrating two decades of fashion and innovation, 2022 marked our 20th anniversary - a reflection of our commitment to quality and design. In 2023, we introduced Wasabiconcept, our latest brand designed to celebrate and cater to curvy women, further strengthening our position as a versatile fashion house.

Today, Soya Group A/S stands as a testament to more than 20 years of dedication to fashion and craftsmanship. Our three brands - Soyaconcept, Leveté Room, and Wasabiconcept - each offer distinct styles while remaining united by our core values and Danish roots.

We honor our legacy by staying committed to timeless fashion, quality, and responsible practices. Our journey is not just about creating clothes - it’s about empowering women through style, confidence, and thoughtful design.